The Art Studio NY is a leading art education company with a mission to impact lives through the transformational power of art. For over 20 years, we have offered inspiring art experiences through classes, workshops, camps, private lessons, corporate events, and community programming in New York City and online around the world.We are seeking an experienced, strategic, accountable, and results-oriented Social Media & Email Marketing Growth Partner who understands that marketing exists to drive measurable business growth, not simply content production. This role combines strategy, optimization, oversight, and key marketing execution. We value long-term partnerships; our previous marketing partner remained with our organization for over 15 years.Position OverviewSuccess is measured primarily by business impact and return on investment. The primary objective of this role is to increase:Business revenue growthStudent enrollmentsLead generationCustomer retentionEmail list growthSocial media follower growthBrand visibilityThe Ideal CandidateHas 3+ years of experience in business marketing growth, email, and social media marketingUnderstands KPI’s, attribution, conversion tracking, and ROI analysisHas experience growing service-based, educational, or community-focused businesses with measurable resultsIs strategic, analytical, organized, entrepreneurial, and self-managedIs excited by measurable growth, accountability, and long-term partnershipOur Core PrincipleMarketing success at The Art Studio NY is defined by measurable business growth. We value strategic thinking, creativity, accountability, reliability, experimentation, and long-term partnership in service of increasing enrollments, revenue, and meaningful impact.CompensationMonthly Retainer: Remote | $1,600–$1,900/month based on experience + Performance Bonus after month 4Marketing initiatives should maintain a minimum ROI of 3:1, with a target range of 4–6:1.Performance Bonuses begin after the first four months and are based on attributable revenue and ROI.Core Responsibilities1. Email Marketing Strategy & ExecutionDeliverables:Weekly email newsletterPromotional email campaignsSeasonal enrollment campaignsEnrollment deadline campaignsCustomer retention campaignsMonthly email performance analysisMonthly optimization recommendationsEmail KPI Targets:Open Rate: 35%+Click-Through Rate (CTR): 4%+Unsubscribe Rate: Less than 7% annuallyEmail List Growth: 10–15% annuallyEmail-attributed revenue trackingMonthly Optimization RequirementsIdentify top-performing subject linesAnalyze highest-converting campaignsIdentify underperforming campaignsRecommend strategic improvementsDevelop engaging editorial and promotional content2. Social Media Strategy & ManagementPrimary Channels:InstagramFacebookTikTokYouTube (selective)Additional emerging platforms as appropriateDeliverables: (Instagram + Facebook)5–6 feed posts per week3–4 reels per weekDaily storiesCollaboration postsCommunity engagementStrategic relationship buildingQuarterly contests/promotionsMonthly event/class calendar updatesAudience growth initiatives Monthly performance analysis Deliverables: TikTokAt least 3 posts weeklyShort-form content creation and testingTrend experimentationAudience growth initiativesMonthly performance analysisSocial Media KPI Targets:Monthly reach growth: 5–15%Campaign month reach growth: 15–25%Engagement rate: 3.5–5%+Follower growth: 5–8% monthlyProfile-to-website click rate: 12–18%Social inquiries and leads: 10–20 monthlySocial-attributed enrollments: 4–8 monthly3. Lead Generation & Enrollment GrowthCore KPIs:10–15 qualified partnership or lead relationships developed monthly50+ strategic community engagement comments monthly10–30 warm direct message conversations monthly5–20+ qualified monthly inquiries from social channelsMeasurable enrollment conversions attributed to marketing effortsLead generation opportunities include:Corporate partnershipsSenior centersSchoolsCommunity organizationsNew student acquisition channelsAdditional new client opportunities 4. Google Business Profile ManagementDeliverables:1-2 Google Business Profile posts weekly ( 6+ monthly)Ongoing profile optimizationPromotion and event updatesMonitoring customer actions and engagementEnhancement and growth of reviewsCore KPIs:Profile viewsWebsite clicksCallsDirection requestsCustomer actions# of reviews monthly5–10% monthly increase in customer actions and website clicksMonthly Reporting:Highest-performing postsLowest-performing postsEngagement trendsRecommendations for optimizationAnalysis of inquiry and enrollment drivers# of reviews added5. Seasonal Enrollment Campaign Strategy Marketing must proactively support enrollment growth for:Summer Art SafariSchool Break ProgramsKids ClassesTeen ClassesAdult ClassesWorkshopsPrivate LessonsOnline ProgramsCorporate EventsSchool PartnershipsSpecial ProgramsCampaign Requirements:Advance enrollment planningStrategic promotional calendarsProgram performance analysisScaling successful programsRepositioning underperforming programsSuccess MetricsSuccess in this role will be evaluated through measurable business outcomes, including:Marketing ROI (target: 4–6x of monthly spend)Revenue growthLead generationEmail engagement and list growthSocial media reach, engagement, and follower growthWebsite traffic and customer inquiriesReporting & Strategic Planning: Monthly DeliverablesProvide:KPI’s and performance analysis by channelRevenue and conversion attributionTop-performing and underperforming campaignsStrategic recommendations for what to scale, adjust, stop, and testMeetingsParticipate in one monthly strategy meetingParticipate in quarterly strategic planning and performance review
