Communications Manager Petzel is a contemporary art gallery based in New York with an eclectic program of international artists, all of whom are critically acclaimed for their distinct creative processes. Petzel operates out of the heart of Chelsea at 25th Street. Overview Reporting to the Gallery Manager, the Communications Manager leads the gallery\'s press and communications efforts, with a primary focus on generating media coverage and visibility for artists, exhibitions, publications, and special projects. The Communications Manager also oversees Petzel\'s social media strategy and execution, ensuring consistent and compelling storytelling across press, digital, and social channels. The role requires exceptional project management skills and the ability to collaborate effectively across multiple departments. Core Responsibilities Press & Communications Develop and execute proactive press strategies to generate coverage for gallery artists, exhibitions, publications, and special initiative Maintain ongoing relationships with editors, journalists, writers, critics, and media outlets in the arts and culture sectors Respond to incoming press inquiries and coordinate interviews, photography requests, media visits, and other coverage opportunities Produce press releases, media alerts, and press materials Maintain and continuously expand the gallery\'s press contact database Track, compile, and report on media coverage and campaign performance Oversee the planning and execution of on-site and off-site gallery events, collaborating with artists, collectors, institutional partners, vendors, and internal teams to ensure successful programming, strong attendance, and alignment with communications and marketing objectives Collaborate with artists, designers, and external partners on advertisements and promotional materials. Coordinate the promotion and distribution of gallery publications Work closely with Sales, and Online Content teams to ensure consistent messaging across all communications Social Media & Digital Communications Develop and manage Petzel\'s social media strategy across all relevant platforms Create and maintain a content calendar aligned with gallery exhibitions, artist milestones, publications, art fairs, and events Along with the Digital Media Associate, write, edit, and publish social media content that reflects the gallery\'s voice and programming Monitor engagement, audience growth, and platform analytics, and provide regular performance reporting Collaborate with artists, estates, and partners to amplify key announcements and campaigns Ensure alignment between social media, website content, email marketing, and press initiatives Identify opportunities to expand audience engagement and strengthen the gallery\'s digital presence Required Qualifications 5–8 years of experience in communications, public relations, or press outreach, preferably within the contemporary art world Bachelor\'s degree in Art History, Communications, Journalism, Marketing, or a related field Demonstrated success securing media coverage and cultivating press relationships Excellent writing, editing, and verbal communication skills Experience managing professional social media accounts and content strategies Strong organizational and project-management skills Ability to manage multiple priorities and collaborate across teams High level of attention to detail and a proactive, self-directed work style Preferred Skills Established relationships with arts and culture media Experience with AI platforms (Claude, ChatGPT, etc.) Experience with social media analytics and content management tools Proficiency in a foreign language. Familiarity with Artlogic Experience working with artists, galleries, museums, or cultural organizations Schedule Monday to Friday, 9:45am to 6:00pm Occasional evening and weekend work required for exhibition openings, events, art fairs, and press engagements
