Job Summary
We are seeking an energetic and innovative Social Media Manager to lead our brand’s digital presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and engage with our community to elevate brand awareness and foster meaningful relationships. Your expertise in social media marketing, content creation, and analytics will drive our online engagement to new heights. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact on our brand’s growth.
Responsibilities
- Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency with branding guidelines.
- Monitor social listening tools to track brand mentions, industry trends, and competitor activity, providing insights for continuous improvement.
- Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance content appeal.
- Manage social media advertising campaigns on platforms like Facebook Ads and Google Analytics to optimize reach and ROI.
- Schedule posts efficiently using tools such as Hootsuite or Buffer (applications), maintaining a consistent posting calendar.
- Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and strengthen brand loyalty.
- Conduct keyword research for SEO purposes to improve content discoverability and search rankings.
- Collaborate with public relations teams to align messaging during campaigns or crisis situations.
- Analyze web analytics data to measure campaign performance, adjust strategies accordingly, and report on key metrics regularly.
- Support e-commerce initiatives by promoting products through targeted social media campaigns.
- Proofread all content for accuracy, clarity, and brand voice before publishing.
Skills
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visual content.
- Strong knowledge of social media marketing strategies across various platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- Experience managing paid advertising campaigns on Facebook Advertising and Google Analytics for data-driven decision-making.
- Familiarity with scheduling tools such as Hootsuite or Buffer for efficient content planning.
- Skills in video editing for creating engaging multimedia content that captures audience attention.
- Ability to conduct keyword research to enhance SEO efforts within social media content.
- Excellent relationship management skills to interact professionally with followers, partners, and stakeholders.
- Knowledge of branding principles to ensure consistency across all digital channels.
- Understanding of web analytics tools for measuring campaign success and optimizing strategies accordingly.
- Strong proofreading skills ensuring all content aligns with brand standards before publication.
- Experience supporting public relations initiatives through strategic communication efforts. Join us as a Social Media Manager if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for building vibrant online communities—help us connect authentically with audiences worldwide!
Job Type: Full-time
Pay: $23.81 - $30.00 per hour
Benefits:
- 401(k) matching
- Flexible schedule
- Health insurance
Work Location: Remote
