SANTA CRUZ CO. IS A PREMIER INTERNATIONAL HOSPITALITY GROUP FOUNDED BY JUAN SANTA CRUZ. SINCE OPENING HIS FIRST RESTAURANT, CASA CRUZ, IN BUENOS AIRES IN 2004, THE GROUP HAS GROWN GLOBALLY THROUGH THE DESIGN AND OPERATION OF PROPERTIES INCLUDING RESTAURANTS, BARS AND MEMBER CLUBS.SANTA CRUZ CO. VENUES ARE BASED ON A UNIQUE COMBINATION OF DESIGN, CULINARY EXCELLENCE AND EFFORTLESS ELEGANCE THAT ATTRACT THE MOST DISCERNING AND INFLUENTIAL GUESTS.POSITION OVERVIEWThe Member Experience & Membership Development Manager is responsible for driving the growth of the membership program while also ensuring current members enjoy an exceptional, personalized experience. This role is the primary ambassador for the property to prospective and current members, building relationships, identifying opportunities for engagement, and converting interest into membership.While enhancing the experience of current members remains important, the primary focus of this position is on recruiting new members, expanding the property\'s community, and positioning the brand as the most desirable private members’ club in Manhattan.CORE RESPONSIBILITIESMembership Recruitment & OutreachDevelop and execute strategies to attract new members, leveraging personal networks, events, and outreach campaignsIdentify and engage potential members, cultivating relationships that encourage membership conversionServe as the brand ambassador at industry events, networking opportunities, and hosted experiencesTrack recruitment metrics, providing insights and reporting on growth opportunitiesMember & Guest EngagementMaintain strong relationships with current members, ensuring their experiences are memorable and highly personalizedAnticipate preferences, facilitate introductions, and provide concierge-level service to members and VIPsSupport member onboarding, orientation, and engagement initiativesEvents & ProgrammingCollaborate with marketing and events teams to design exclusive experiences that attract prospective membersHost and support recruitment-focused events, tastings, and curated experiencesAct as the face of the property during events, building rapport with potential members and guestsCollaboration & LeadershipWork closely with FOH, culinary, and events teams to ensure seamless execution of experiences that impress both prospective and current membersCoach front-of-house teams on best practices for engagement and brand representationFoster a culture of relationship-building, hospitality, and growth-focused energyAdministrative & Strategic OversightTrack prospective member interactions, conversion rates, and engagement metricsMaintain accurate and confidential member and prospect recordsAssist in developing strategies to increase membership applications, retention, and engagementQUALIFICATIONS & EXPERIENCE3–5+ years of experience in luxury hospitality, private clubs, high-end lifestyle brands, or membership-driven organizationsDemonstrated ability to build relationships and convert prospects into engaged members or clientsExceptional interpersonal, communication, and networking skillsHigh level of emotional intelligence, discretion, and professionalismExperience with CRM, reservations, or membership management systems preferredFlexible schedule, including evenings, weekends, and holidaysKEY ATTRIBUTESOutgoing, polished, and persuasive, with a genuine passion for building communityEnthusiastic about luxury service, relationship-building, and networkingHighly organized, proactive, and metrics-drivenThrives in a fast-paced, high-expectation environment
