The Director of Sales builds and leads Christianity Today’s (CT) advertising sales function with a strong emphasis on hands-on execution. In this role, you will personally manage a significant book of business while developing and executing revenue-generating strategies that expand CT’s advertiser base, grow sponsorship revenue, and create integrated media partnership opportunities across CT platforms. You will bring deep experience selling podcast and digital media inventory, as well as sponsored content. You have a proven ability to create and monetize new inventory across channels. As a player-coach, this individual will both sell directly and provide day-to-day oversight to the sales team, helping establish clear processes, simple frameworks, and structure, collaborating with other leaders to align sales initiatives with broader strategic goals across the ministry.
Functions and Responsibilities
1. Drive Advertising Revenue Growth & Sales Process
- Own a personal sales pipeline, including prospecting, outreach, proposal development, and closing for key advertisers and sponsors.
- Serve as a hands-on, quota-driven seller focused on closing new and renewal business across CT’s media portfolio.
- Lead the development and execution of a comprehensive sales strategy aligned with CT’s mission and growth goals.
- Establish and manage a proactive outbound sales motion to expand CT’s advertiser and sponsor portfolio.
- Drive revenue specifically in podcast/audio, digital media, and integrated sponsored content, including email, video, editorial packages, and branded content
- Brainstorm, test, and package new inventory opportunities
- Identify and evaluate emerging market trends and opportunities for new revenue offerings, ensuring sales offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service.
- Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, video and podcast integrations, events, and custom media solutions.
- Collaborate with Marketing, Product & Editorial teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives.
- Build and refine simple, repeatable sales processes (e.g., outreach cadences, CRM usage, pipeline stages, forecasting) to bring structure and clarity to the sales function.
- Implement performance metrics and KPIs to forecast and report on revenue, advertising effectiveness, and ROI, while also monitoring impact on audience trust.
- Regularly engage in direct sales conversations and key deal closings as the primary seller.
- Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity.
2. Sales Function Management
- Serve as a hands-on player-coach for CT’s Sales team, overseeing at least one existing salesperson while actively working alongside them on deals and processes.
- Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, accountability, ethical sales practices, and spiritual stewardship.
- Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding.
- Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives.
- Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness.
3. Christian Marketplace Engagement & Ministry Stewardship
- Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives.
- Leverage current audience advertising opportunities and expand into new advertiser and sponsor categories.
- Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position.
- Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences.
- Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives.
- Perform additional job-related duties as assigned.
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- 5-8+ years of experience in media sales, ad strategy, and/or growth marketing with a strong track record as an individual contributor seller.
- At least 2-3 years of experience in managing or mentoring other sales professionals (player-coach environment preferred).
- Experience working in a mission-driven, editorially focused organization preferred.
- Proven track record of driving revenue growth through innovative ad products and cross-platform campaigns; especially in the areas of email, podcast and video sponsorships.
- Deep understanding of the digital media landscape, including programmatic advertising, native content, CRM technology, and direct sales.
- Demonstrated understanding of the Christian marketplace, church dynamics, and ministry needs.
Key Competencies
- Hands–On Execution: Comfortable prospecting, building decks, creating proposals, and closing deals personally; not limited to high-level strategy.
- Sales Leadership: Able to set expectations, coach performance, and build a performance driven culture with grace and clarity.
- Self-Drive: Highly motivated by goals and results; persistent follow-up, pipeline building, and closing.
- Strategic Thinking: Able to balance long-term vision with practical execution; skilled in navigating complex tradeoffs.
- Customer Empathy: Committed to designing sponsorship and advertising experiences that respect and serve CT’s diverse readership.
- Revenue-Minded: Results-oriented with an eye for new monetization models and category expansion.
- Cross-Functional Leadership: Effective at building consensus and alignment across product, editorial, and revenue teams.
- Innovation & Adaptability: Embraces new technologies and approaches; experiments thoughtfully and iterates based on data.
- Integrity: Holds to ethical advertising standards and maintains the trust of CT’s audience and ministry partners.
- Theological Discernment: Ability to evaluate advertising opportunities through both business and ministry lenses, understanding how content impacts CT's witness and audience trust.
Employment Details
- CT headquarters are located in Wheaton, Illinois
- Work Location: Remote
- Type: Full time, 37.5 hour workweek
- Classification: Salaried, Exempt FLSA status
- Benefits: CT offers a comprehensive benefits package - check out our careers page to learn more
