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POSITION SUMMARY
The SEO Manager is a strategic, hands-on role responsible for driving measurable organic growth for our Family Law Firm clients. You'll own the full SEO lifecycle—from strategic planning and roadmap development to day-to-day execution and performance analysis. Your primary goal is to increase organic traffic, conversions, and revenue for our clients while upholding Rocket Clicks' SEO methodology and standards.
You’ll work closely with the SEO Director and Specialists to turn opportunity into action, prioritize high-impact initiatives, and ensure the quality and consistency of SEO deliverables. As both a strategist and operator, you’ll manage workflows within sprint cycles, and drive collaboration between departments to ensure SEO efforts contribute to overall marketing success.
Key Responsibilities & Objectives
Strategic Execution
- Develop and implement SEO strategies tailored to each client’s goals and competitive landscape.
- Own decision-making within organic search, including technical optimization, on-page SEO, and link-building initiatives.
- Execute Rocket Clicks’ SEO playbook and apply company first principles to ensure consistency and scalability.
- Lead detailed six-month SEO roadmaps aligned with client objectives.
- Partner with content and design teams to ensure creative assets are optimized for search visibility.
Performance & Analysis
- Track, analyze, and report on SEO KPIs — visibility, traffic, conversions — to measure progress and guide strategy.
- Audit client accounts regularly to identify gaps, forecast opportunities, and validate strategies.
- Troubleshoot tracking and data integrity issues, ensuring accurate measurement and reporting.
Team Collaboration & Mentorship
- Work closely with cross-functional teams — including Paid Media, Strategy, and Project Management — to ensure integrated marketing execution.
- Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
- Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
Innovation & Continuous Improvement
- Stay informed of SEO trends, tools, and algorithm updates, incorporating new insights into client strategies.
- Ideate and test experiments designed to improve client performance, sharing learnings across the SEO team.
- Contribute to iterative updates of SEO documentation, systems, and playbooks that enhance scalability.
Success Metrics (KPIs)
- Client Performance: You consistently deliver month-over-month increases in organic traffic and qualified leads for your client portfolio. You measure success by meeting or exceeding client-specific traffic and lead generation goals.
- Operational Excellence: You manage and delegate tasks effectively within our Agile sprint cycle, ensuring 95% or more of all assigned tasks are completed on time and to the highest quality standards.
- Innovation: Number of new tests, frameworks, or improvements implemented each quarter.
- Collaboration & Quality: Positive peer and client feedback regarding clarity, communication, and deliverable quality.
What It Takes To Succeed In This Role
To thrive as an SEO Manager at Rocket Clicks, you’ll bring tactical expertise, business understanding, and a passion for growth-driven marketing.
- Strategic Thinking: Ability to connect SEO execution to client objectives and business outcomes.
- Technical Mastery: Proficiency in site architecture, schema markup, redirects, status codes, and crawl optimization.
- Analytical Acumen: Strong ability to interpret performance data and translate insights into actionable strategies.
- Collaboration: Skilled in cross-functional teamwork and client communication, fostering confidence and clarity.
- Process Orientation: Comfortable working within sprints, using structured systems to prioritize and delegate.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Advanced SEO or analytics certifications (Google Analytics 4, SEMrush, Ahrefs, etc.) a plus.
Experience
- 5+ years of professional experience in digital marketing, with 3+ years specializing in SEO.
- Demonstrated success managing SEO campaigns across 10–20 clients or brands simultaneously.
- Prior experience leading or mentoring contributors in an agency or team environment.
- Strong familiarity with local SEO, link acquisition, and professional services marketing.
- Experience working with law firms or service-based industries preferred.
Benefits
- Unlimited PTO & Sick Leave
- Medical Insurance (including FSA & HSA Options)
- Dental Insurance
- Vision Insurance
- 401(k) (with a company match)
- Life Insurance
- Long-term Disability
- Short-term Disability
Schedule: Monday to Friday 8-5 CST
Work Location: Remote-US
ABOUT ROCKET CLICKS
At Rocket Clicks, we specialize in helping Family Law Firms grow their business through digital marketing. We are not just an agency - we’re a long-term growth partner. Our team thrives on solving challenges, driving measurable results, and building trusted client relationships.
We believe that how we work matters just as much as what we deliver. Our culture is rooted in six core values:
- Proactive – We anticipate opportunities and act before problems arise.
- Disciplined – We remain focused and committed to excellence.
- Candid – We communicate clearly and directly.
- Empathetic – We understand and respect the perspectives of others.
- Accountable – We take ownership of results, good or bad.
- Results-Oriented – We focus on outcomes, not busyness.
If these values resonate with you, you’ll feel right at home at Rocket Clicks!
Job Type: Full-time
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
- Referral program
Experience:
Location:
Work Location: Remote
