At Archtop Fiber, our mission is to be the true fiber of your community.We believe in the power of local connectivity and dedication to bridging the digital divide in rural and suburban cities across the Hudson Valley and beyond. We have seen how larger cities often receive priority for broadband infrastructure upgrades, leaving smaller communities underserved. That’s why we prioritize serving “Main Street” communities by investing up to $350 million in private funding to build over 2,500 miles of fiber-optic infrastructure.
Our commitment extends beyond providing reliable Internet and Phone services – we’re not just living and working in Kingston, NY we are fully committed to our awesome community. From our fantastic community programs to fueling economic growth with improved connectivity and an abundance of tech-driven jobs, we’re all about bringing fun and excitement to our neck of the woods!
Job Summary
We’re looking for a strategic, energetic Sr. Manager, Brand Activation & PR to lead how Archtop Fiber shows up in our communities — driving advocacy, differentiation, and measurable subscriber growth through smart storytelling, standout local experiences, and high-impact partnerships.
This is a revenue- and ROI-focused role with strong local ownership. You’ll be the connective tissue between brand, community, sales, and public affairs — ensuring our investments in PR, events, and partnerships directly support subscriber growth and long-term brand equity.
Job Responsibilities
The Sr. Manager, Brand Activation & PR is responsible for unifying and executing our public relations, brand activation, social media, and government affairs communications. You’ll lead a team of Community Development Managers and partner closely with Sales, Marketing, Government Affairs, and Operations to deliver programs that drive awareness, advocacy, referrals, and sign-ups.
You’ll manage:
- Public Relations (local and industry-facing)
- Brand Activation & Community Marketing (events, sponsorships, partnerships)
- Social Media & Community Engagement
- Government & Civic Communications
- Brand Ambassadors & Referral Programs
Public & Media Relations
- Lead Archtop’s PR strategy in partnership with our agency — locally and within the fiber/broadband industry.
- Build and maintain strong relationships with local media, industry press, influencers, and community leaders.
- Draft press releases, op-eds, executive communications, and talking points; manage media outreach and interview prep.
- Proactively surface compelling stories that reinforce Archtop’s brand differentiation, local investment, and customer value.
Brand Activation, Advocacy & Community Execution
- Own the strategy and execution of local brand activations that drive awareness, advocacy, referrals, and subscriber growth.
- Lead and develop a team of Community Development Managers responsible for local events, sponsorships, and grassroots programs.
- Ensure local ownership at events, with a clear focus on revenue impact, lead generation, and conversion.
- Build and scale Brand Ambassador and referral programs that turn customers, employees, and partners into advocates.
- Expand relationships with civic, nonprofit, and social organizations to deepen community presence and credibility.
- Ensure consistent quality, brand alignment, and operational excellence across all local initiatives.
Revenue, Metrics & ROI Accountability
- Own performance metrics for local marketing investments, including event ROI, cost per lead, conversion, and subscriber impact.
- Partner with Sales to align field execution with goals and local opportunity.
- Continuously evaluate which programs, partnerships, and sponsorships drive the strongest return — and reallocate spend accordingly.
- Operate with a fiduciary mindset, treating local investments as revenue-driving assets, not just brand spend.
Social Media & Community Management
- Develop and manage the social content calendar with a strong emphasis on local relevance and conversion.
- Create and publish in-market content that highlights installs, construction progress, events, promotions, and community impact.
- Act as the “ears and eyes” of the brand in-market — monitoring sentiment, identifying issues, and escalating insights quickly.
- Track performance metrics and optimize content based on engagement, reach, and lead impact.
Government, Civic & Community Communications
- Partner with Government Affairs to support communication strategies with policymakers, municipal leaders, and community stakeholders.
- Develop collateral, newsletters, and presentations that support advocacy, education, and local engagement.
- Align messaging across policy, civic engagement, and brand initiatives to ensure a unified and credible voice.
- Provide rapid-response communications support during key legislative, regulatory, or community moments.
Competitive & Market Intelligence
- Serve as the local intelligence hub for brand perception, competitive activity, and market dynamics.
- Gather and synthesize insights from events, community conversations, social channels, and field teams.
- Regularly share competitive and brand insights with Marketing, Sales, and Leadership to inform positioning and strategy.
Job Requirements
- 8–10 years of experience in communications, PR, brand activation, or community-focused marketing.
- Proven people leadership experience with accountability for execution and results.
- Strong storytelling and writing skills, with a strategic and conversion-minded lens.
- Experience with live events, grassroots marketing, partnerships, or community programs.
- Comfort owning metrics, ROI, and revenue-adjacent outcomes.
- Highly organized, proactive, and able to balance strategy with hands-on execution.
- Experience in fiber, broadband, or subscription-based businesses is a plus.
Benefits
- Competitive salary $100,000-$120,000
- Heavily subsidized medical, dental, and vision
- Holidays, PTO, and Flexible work schedules
- 401(k) + Company match
- Employee Assistance Program (EAP)
- Life insurance, short & long term disability insurance
- Employee Referral Program
- Employee discount programs
Job Type: Full-time
Pay: $100,000.00 - $120,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Relocation assistance
- Vision insurance
Application Question(s):
- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa) to work legally in the United States?
- This job requires five days per week in our Kingston office. Are you able to meet this requirement.
- Are you legally authorized to work in the United States without sponsorship?
Work Location: In person
