About the Role
The Ulster County SPCA is seeking a creative, strategic, and compassionate Marketing Manager to lead our organizational storytelling and community engagement efforts. This role is pivotal in driving the fundraising, adoption, and advocacy initiatives that allow us to continue our mission of preventing cruelty to animals and providing shelter for those in need.
As the Marketing Manager, you will be the voice of the UCSPCA, translating our daily rescue work into compelling content that inspires donors, volunteers, and adopters. You will work closely with executive leadership to manage the brand’s public image and oversee all digital and traditional marketing channels. This is an on-site position, 40 hours weekly, Tuesday through Saturday.
Key Focus Areas:
- Strategic Growth: Design and implement comprehensive marketing strategies that align with short-term targets and long-term brand equity.
- Brand Stewardship: Maintain consistent brand voice and visual identity across all platforms, ensuring the organization remains competitive and resonant in the market.
- Data-Driven Optimization: Analyze campaign performance metrics and market trends to iterate on strategies, ensuring a high Return on Investment (ROI).
- Market Intelligence: Monitor industry shifts and competitor activity to identify new opportunities for innovation and expansion.
Key Responsibilities
- Content Creation: Produce high-quality written and visual content for social media (Facebook, Instagram, YouTube, TikTok), traditional media, email, direct mail, and our website.
- Fundraising Support: Design and execute marketing campaigns for major annual events, donor appeals, sponsorships and community fundraisers.
- Public Relations: Draft press releases and maintain relationships with local media outlets and community partners.
- Brand Management: Ensure all communications align with the UCSPCA’s mission and professional standards, including legislative advocacy communications.
- Analytics: Track and report on the performance of digital campaigns to optimize engagement and donation conversion.
- Leadership: Supervise and train the Receptionist/Marketing Assistant while fostering an effective team work environment amongst all staff and volunteer personnel
Qualifications
- Education: Minimum baccalaureate degree, in a related field (marketing, communications or public relations)
- Experience: 3–5 years of experience in marketing, communications, or public relations (non-profit experience is a major plus).
- Skills: Proficiency in social media and website management tools, CRM platforms, Microsoft Suite, and graphic design software.
- Passion: A genuine commitment to animal welfare and the ability to handle sensitive stories with empathy and professionalism.
- Communication: Exceptional writing and storytelling skills with a keen eye for detail.
- Flexibility: Ability to work well in a fast-paced environment, work effectively under pressure and respond to "breaking news" urgent organizational or community needs.
Why Join Us?
The Ulster County SPCA is a private, non-profit animal welfare organization that has served the community for 135 years. Joining our team means your work directly impacts the lives of thousands of animals and their humans. We offer a collaborative environment where creativity is encouraged and every "shared" post has the power to save a life.
How to Apply
Please submit your resume, a cover letter explaining why you are passionate about animal welfare, and two writing or design samples (e.g., a social media campaign or a press release).About us
Job Type: Full-time
Pay: $28.24 - $40.00 per hour
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Education:
Experience:
- Marketing: 5 years (Required)
Language:
Work Location: In person
