Job Overview
La Tanya Wallace NP & Associates is a trauma-informed psychiatric and functional medicine practice serving high-functioning adults who want to shift biological, psychological, social, or professional difficulties more quickly using neuro- and evidence-based tools. We’re seeking an experienced Marketing Lead / Content & Brand Strategist with a proven background in behavioral health, psychiatry, and functional or integrative medicine. In this part-time, remote contractor role, you will build and execute clear funnels for both our insurance-based Associates model and our self-pay offerings (Emotional Reset, intensives, hypnotherapy/MER, and functional medicine). You’ll own strategy, content, and coordination with our small team to attract self-pay, change-oriented clients while maintaining ethical, HIPAA-aware marketing.

ob Overview

This is a strategic, hands-on role.

You will lead marketing strategy and content for the practice and build clear, ethical funnels that:

Keep a steady flow of appropriate insurance-based therapy clients for the Associates page, and
Attract self-pay adults who want to move faster with neuro- and evidence-based tools, functional medicine, and high-touch support (not just traditional weekly trauma therapy).

You will not just “do social media.” You will develop and execute a focused marketing plan, write or refine key content, and coordinate a small team that includes the practice owner, a web designer (Squarespace), an SEO and paid ads specialist, and a part-time intern.

Key Responsibilities

Develop and manage a focused marketing plan for two funnels:
Insurance-based behavioral health and psychiatry clients for the Associates page (trauma-focused, insurance-based care)
Self-pay clients for faster-change and optimization services (Emotional Reset Method, intensives, hypnotherapy/MER, and functional/naturopathic medicine)
Create and own a 90-day rolling content calendar (website, blog, email, and social) that speaks to adults who:
Feel stuck in patterns impacting their health, relationships, or work
Want a science-backed, integrative approach to change
Are ready to invest in higher-touch, results-oriented care
Write or edit clear, ethically sound, nervous-system-informed copy for:
Website and landing pages (especially pages focused on Emotional Reset, intensives, hormones, metabolic health, thyroid/fatigue, and professional functioning)
Blog posts and educational articles
Email sequences and newsletters
Social media captions and repurposed content
Collaborate with the clinician-owner to translate clinical concepts (psychiatric care, neuro- and evidence-based tools, nervous system regulation, hormones, metabolic health, thyroid, gut and mood) into accessible, accurate messaging that resonates with high-functioning, change-oriented adults.
Coordinate with the web designer, SEO and paid ads specialist, and intern to move projects from idea to completion and keep timelines on track.
Implement basic SEO best practices in collaboration with the SEO specialist, and ensure content is aligned with target keywords and client search behavior for both:
Insurance-based therapy searchers, and
Self-pay clients interested in functional medicine, nervous system reset, and rapid-change work.
Track core marketing metrics (for example: website traffic, consult requests, lead sources, and basic conversion trends) and provide simple monthly summaries with recommendations.
Ensure all marketing respects HIPAA boundaries and follows ethical marketing practices for mental health and medical services (no unsafe claims, no stigma, no fear-based tactics).

Preferred Education

Bachelor’s degree in Marketing, Communications, Journalism, Psychology, Public Health, or a related field required
Master’s degree in Marketing, Communications, Healthcare Administration, Public Health, or a related field preferred but not required
Equivalent combination of education and substantial experience in behavioral health/psychiatry and functional or integrative medicine marketing will be considered

Strict Experience Requirements

To be considered for this role, you must have:

A minimum of 4 years of marketing experience specifically within:
Behavioral health, therapy practices, or psychiatric mental health services, and
Functional or integrative medicine, women’s health, or closely related clinical settings
Demonstrated experience marketing for clinicians or practices that provide services such as:
Psychiatry or psychiatric mental health care
Behavioral health / emotional regulation programs
Functional or integrative medicine, hormone and metabolic health, thyroid/fatigue, or similar clinical services
(Experience positioning self-pay, higher-touch or “fast-track” offerings is a strong plus.)
Strong writing and editing skills, with samples showing ethical, grounded, clinically aligned marketing for mental health and/or functional medicine practices.
Proven ability to collaborate directly with clinicians and turn complex clinical ideas into clear, client-friendly language that speaks to high-functioning adults who want meaningful change.
Prior collaboration with SEO and/or paid ads specialists and web designers to execute campaigns and landing pages.
High reliability, strong organization, and comfort owning deadlines and follow-through in a small, values-led practice.

What We Offer

Flexible, remote role with meaningful work at the intersection of psychiatry, behavioral health, and functional medicine
Opportunity to help shape the growth of a modern, trauma-informed, optimization-focused practice
Collaborative relationship with a psychiatric NP who values ethical, client-centered care and clear communication

Compensation

Contractor role
Hourly rate or monthly retainer, commensurate with experience in behavioral health, psychiatry, and functional or integrative medicine marketing
Please include your desired hourly rate or range in your application

How to Apply

Please submit:

A brief note on why you are a strong fit specifically for behavioral health, psychiatry, and functional medicine marketing, and how you would approach attracting self-pay, faster-change clients vs insurance-based therapy referrals.
Two to three writing samples that show your work for therapy, psychiatry, behavioral health, or functional medicine practices (for example, a landing page, blog, or email).
A short example of a campaign you planned and executed for a behavioral health, psychiatric, or functional medicine practice, and the results or changes you observed.

Job Type: Contract

Pay: $25.00 - $40.00 per hour

Expected hours: 10 – 15 per week

Work Location: Remote

La Tanya Wallace, Nurse Practitioner & Associates jobs

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